Frequently Asked Questions

  • Getting started is easy:

    ✔ You can begin with bookkeeping or cashflow support

    ✔ Book a discovery call

    ✔ Or have an initial chat to see whether Virtual CFO support is the right fit

    We focus on practical steps, not overwhelming change.

  • Absolutely — we often complement external tax accountants or auditors.

  • We work with leading cloud‑based accounting systems and tailor setups to your business.

    Our favourite systems are:

    ✔ Xero

    ✔ iPayroll

    ✔ Unleashed Software (Inventory)

    ✔ Lightyear (Accounts Payable)

    ✔ Syft

    We are well-versed in all banking and merchant systems, including Shopify‍, Upstock and Afterpay.

  • Structured, supportive, and designed to minimise disruption.

  • While FMCG is our specialty, many of our systems and thinking apply to growing SMEs who value clear numbers and proactive support.

  • Yes. This is something we do regularly for FMCG clients.

    We help ensure:

    ✔ Invoices are formatted correctly for supermarket requirements

    ✔ Remittance advice is processed accurately

    ✔ Deductions, rebates, and charges are coded correctly

    ✔ Statements can be produced clearly for reconciliation

    This reduces delays in payment and helps you better understand what’s really being paid versus deducted.

  • While we support a range of SMEs, FMCG businesses are our sweet spot. We actively specialise in FMCG because of the additional complexity — supermarket payment terms, rebates, promotions, and tight cashflow cycles. Many of our clients operate in this space, and we build our systems and advice around those realities.

  • FMCG bookkeeping often involves:

    ✔ High transaction volumes

    ✔ Supermarket remittances and deductions

    ✔ Promotional spend, rebates, and claims

    ✔ Complex coding and reporting requirements

    This means FMCG bookkeeping isn’t just about accuracy — it’s about structure and insight, so you can clearly see what’s profitable and what’s impacting cash.

  • We work with both.

    Whether you’re:

    ✔ A newer FMCG brand supplying your first supermarket

    ✔ Or an established business managing growth and complexity

    We meet you where you’re at and provide the right level of support — from basic bookkeeping through to strategic Virtual CFO services.

  • FMCG cashflow can be challenging due to long customer payment terms combined with upfront supplier costs.

    We support FMCG cashflow by:

    ✔ Building clear, practical cashflow forecasts

    ✔ Aligning cash timings with payment terms

    ✔ Identifying tight periods well in advance

    ✔ Helping you plan for short‑term funding needs if required

    The goal is fewer surprises and more control.

  • A Virtual CFO provides forward‑looking financial support without the cost of a full‑time CFO.

    Many FMCG businesses benefit from a Virtual CFO once:

    ✔ Bookkeeping is under control, but decisions still feel uncertain

    ✔ Growth is putting pressure on cash

    ✔ Promotions, pricing, or expansion decisions feel risky

    ✔ You want a financial sounding board, not just reports

    Our Virtual CFO support is flexible and designed to scale with your business.

  • Yes. We support FMCG businesses right across New Zealand, working virtually while staying closely connected to our clients and their numbers.